The future of mobility is at our doorstep
Article
The future of mobility is at our doorstep
How consumers’ behavior in car buying and mobility is changing amid COVID-19
Article
How consumers’ behavior in car buying and mobility is changing amid COVID-19
As dramatic disruption comes to automotive showrooms, proactive dealers can benefit greatly
Article
As dramatic disruption comes to automotive showrooms, proactive dealers can benefit greatly
Global penetration of connected cars, 2030, % of new light-vehicle sales by connectivity level
What’s ahead for drivers and dealers?
Thomas Furcher, Paul Gao, and Inga Maurer envision car buying in 2030.
expert opinions
By 2030, almost all new cars will have some level of connectivity, enriching the experience for car drivers and riders while opening up new avenues for businesses to create value. As these articles explain, connectivity is one of four forces—along with autonomous driving, electrification, and shared mobility—
transforming both cars and car buyers. Car dealerships, too, must evolve.
charting the future
Trends
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0
20
40
60
80
100
L1 30
L2 19
L1: General hardware connectivity
The driver is able to track basic vehicle usage and monitor technical status
L2: Individual connectivity The driver uses her personal profile to access digital services via external digital ecosystems and platforms
L3 19
L4 13
L5 13
L3: Preference-based personalization
All occupants enjoy personalized controls, their own infotainment content, and targeted contextual advertising
L4: Multisensorial live interaction All occupants interact live with the vehicle and receive proactive recommendations on services and functions
L5: Virtual chauffeur
Cognitive AI fulfills all occupants’ explicit and unstated needs, predicting and performing complex, unprogrammed tasks
Vertu Motors’s CEO on dealerships as tech companies
Vertu Motors’s CEO on dealerships as tech companies
Cars.com’s former chief strategy officer on the digital experience
Cars.com’s former chief strategy officer on the digital experience
Abdul Latif Jameel execs on the Saudi Arabian market
Abdul Latif Jameel execs on the Saudi Arabian market
Executives share what they see—
and foresee.