Alternative proteins:
The race for market
share is on
Article
Alternative proteins:
The race for market
share is on
How the global supply landscape for meat protein will evolve
Article
How the global supply landscape for meat protein will evolve
Five insights into the views and behaviors of the US dairy consumer
Article
Five insights into the views and behaviors of the US dairy consumer
Price comparison for alternative protein sources
Soy protein
$/kg, 100% protein
2.0
Pea protein
5.0
$/kg, 100% protein
Cultured meat
300.0
$/kg, 100% protein
What’s ahead in the meat and protein market?
Jordan Bar Am, Tamara Charm, Joshua Katz, and Liane Ong ponder and predict.
Read
expert opinions
The costs of alternative proteins can vary greatly. But these recent articles make clear that consumers everywhere are, to some degree, interested in replacements for animal products.
charting the future
the transcript
Read
the transcript
Video
Price comparison for alternative protein sources, $/kg, 100% protein
Soy protein
2.0
Pea protein
5.0
Whey protein
7.5
Cultured meat
300.0
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Read all the expert opinions featured in this issue of The Next Normal.
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Send us a question about the future of alternative proteins, then check back soon to see if it’s been published—and answered by a McKinsey expert.
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Submit your question
Executives share what they see—
and foresee.
PDF (555KB)
Hinoman’s CEO on the power of plant protein
Hinoman’s CEO on the power of plant protein
Impossible Foods’s CFO on ‘craveability’ and culture
Impossible Foods’s CFO on ‘craveability’ and culture
Kellogg’s chief growth officer on insights and innovation
Kellogg’s chief growth officer on insights and innovation
Tyson Foods’s head of alternative protein on scale and speed
Tyson Foods’s head of alternative protein on scale and speed
See our answers
See our answers