With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.
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If we want a creator economy—if we want our kids to have jobs that we could not even dream of ourselves—how do we think about those platforms as citizens, companies, and regulators?”
“
—Marc Petit, Vice President, Epic Games’ Unreal Engine Ecosystem
How do we navigate a virtual world that is still taking shape?
$5 trillion
value by 2030
Recognize the real business of the virtual world
95%
of business leaders expect a positive impact on their industry within five to 10 years
Defining the undefined
What is the metaverse, really?
Scanning the horizon
How is consumer and business behavior evolving?
More than $120 billion has flowed into the metaverse space already in 2022—more than double the $57 billion of 2021.
Following the money:
What’s driving investment flows?
Envisioning the potential
How significant could the metaverse’s impact be?
The metaverse will significantly impact our commercial and personal lives
>15%
of corporate revenue is expected to come from the metaverse in the next 5 years according to 25% of senior executives
And prepare for the journey
Moving at speed
How do leaders capture value, and what should you do today?
$120b+
in investment has flowed into the metaverse so far in 2022
79%
of consumers active on the metaverse have made a purchase
Following the money
What’s driving investment flows?
It’s the next iteration of the internet that seamlessly combines our digital and physical lives. The metaverse is not only for a small group of users; in fact the share of millennials excited about the metaverse is 40 percent higher than that of Gen Z.
Defining the undefined:
What is the metaverse, really?
60 percent of consumers familiar with the metaverse engage in metaverse activities today, and 95 percent of business leaders expect it to have a positive impact on their industry within five to 10 years.
Scanning the horizon: How is consumer and business behavior evolving?
It could be worth $5 trillion by 2030 and is potentially the biggest new growth opportunity for several sectors in the coming decade that include consumer packaged goods, retail, financial services, technology, manufacturing, and healthcare.
Envisioning the potential: How significant could the metaverse’s impact be?
By 2030, more than 50 percent of live events could be held in the metaverse, and more than 80 percent of commerce could be impacted by something consumers do there. Leaders will need to define the role they want to play—test, learn, adopt, and prepare to scale.
Moving at speed: How do leaders capture value, and what should you do today?
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MORE ON THE METAVERSE
Article – McKinsey Quarterly
Marketing in the metaverse:
An opportunity for innovation and experimentation
May 24, 2022 – Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.
Collection
At the Edge podcast
April 4, 2022 – McKinsey's Technology Council brings you conversations with creative leaders and pioneers. At the Edge demystifies cutting-edge technologies and shares strategies on how companies can capture big opportunities.
Marketing in the metaverse:
An opportunity for innovation and experimentation
At the Edge podcast
We’re trying not to define the metaverse so rigidly that it limits the imagination
of creators.”
“
—Yosuke Matsuda, CEO, Square Enix
I think about the metaverse as a continuation of where tech was headed prior to COVID. We have Instagram. We have email. We have messaging. And then there's our real-life friends; the real-life activity that we're participating in. Sometimes there’s an intersection between those two.”
“
—John Hanke, CEO, Niantic
Consumer behavior has largely shifted toward adopting digital personas, yet many brands have yet to provide a solution.”
“
—Irene-Marie Seelig, co-founder and CEO of AnamXR
There are hundreds of millions of people connecting to these environments every day. There are many of the most storied companies on earth building a presence, and we have commerce in the tens and soon to be hundreds of billions of dollars.”
“
—Matt Ball, managing partner of EpyllionCo and McKinsey knowledge partner
Value creation in the metaverse
Article
Probing reality and myth in the metaverse
Probing reality and myth in the metaverse
June 13, 2022 – Despite some skepticism, our recent insights show that Americans of all ages are ready to embrace the metaverse.
Article
How the fashion industry can get into a metaverse mindset
How the fashion industry can get into a metaverse mindset
April 7, 2022 – Shoppers, particularly those in Gen Z, are spending more time online and exploring the possibilities of the metaverse.
Collection
Metaverse Talks
Interviews with executives on how they think about the metaverse and its evolution.
Get expert perspectives
Brian Solis on “Building the next big experiences”
Yosuke Matsuda on “Gaming for a cause”
John Hanke on “Building an open metaverse”
Interactive
Digital twins: The foundation of the enterprise metaverse
Digital twins: The foundation of the enterprise metaverse
October 2022 – Companies can leverage digital twins in a way that delivers significant value today—while building the engine for the enterprise metaverse of tomorrow.
Rob Lowe on “Building a safer metaverse”
Ken Wee on “Appealing to a broader audience”
