Partner, McKinsey Global Institute
Michael Chui
McKinsey commentary
We’ve been emphasizing the importance of generative AI—and for good reason, given its revolutionizing potential—but this survey is a good reminder that there’s a lot of value out there in the broader AI world. In fact, some of our other research indicates that nongenerative AI has even more value potential than generative AI. Use cases in areas such as improvements in forecasting accuracy, optimizing logistics networks, and providing next-product-to-buy recommendations can all generate value for companies that can take advantage of the broader AI promise.
While reported overall AI adoption remains steady at around 55 percent, more than two-thirds of respondents say their companies plan on increasing their investments in AI. And we continue to see a set of AI high performers that are building out the foundations and capabilities that allow them to generate value. One way to interpret this is that “the rich are getting richer” when it comes to extracting value from AI. We’ll be interested in seeing whether the great interest in generative AI opens the door to higher overall adoption of AI going forward.
