McKinsey & Company
Unclear ROI and high implementation and maintenance costs are the two main challenges for agtech adoption across regions.
% of respondents ranking challenge in top 31
1Question: What are your biggest challenges when it comes to agricultural technologies? (n = 3,541).
2Canada and US.
3France, Germany, and Netherlands.
4Argentina, Brazil, and Mexico.
Source: McKinsey Global Farmer Insights 2024
North America2
Unclear ROI
53%
Europe3
No scale to justify the investment
33%
Latin America4
High implementation and maintenance costs
33%
India
Lack of technical support when problems arise
45%
High implementation and maintenance costs
41%
High implementation and maintenance costs
27%
Lack of technical support when problems arise
25%
Time-consuming to set up, understand, and use
34%
Time-consuming to set up, understand, and use
35%
Unclear ROI
26%
Unclear ROI
25%
High implementation and maintenance costs
31%
