McKinsey & Company
More farmers are adopting biostimulants or biofertilizers compared with biocontrols in their fertilizer and crop protection protocols.
Biostimulant or biofertilizer adoption,
% of respondents1
1Question: Are you using biostimulants or biofertilizers in your fertilizer protocol? (2022, n = 4,474; 2024, n = 4,382). 2Question: Are you using alternative forms of crop protection into your pest management protocol? (2022, n = 4,474; 2024, n = 4,382). 3France, Germany, and Netherlands. 4Mexico was not part of this survey in 2022. 52024 total average excludes Mexico, so samples are comparable. Source: McKinsey Global Farmer Insights 2024
United States
Canada
Europe3
Argentina
Brazil
Mexico
India
Total5
21
26
Currently using
Planning to use
Biocontrol adoption,
% of respondents2
2022
2024
12
17
38
33
13
25
52
64
N/A4
46
12
15
25
31
2022
2024
2022
2024
2022
2024
2022
2024
2022
2024
2022
2024
2022
2024
8
5
8
4
8
8
15
12
6
6
3
3
1
6
6
7
12
6
6
5
6
5
3
23
25
13
6
4
7
12
13
55
61
6
6
N/A
22
3
4 5
2
3
15
20
7
6