Vegan candy
Increasingly, consumers demand options that are both healthy and good for the planet. A multinational candymaker recognized this trend more than five years ago, well ahead of other players. It was among the first manufacturers to introduce a vegan recipe for soft candy, substituting gelatin derived from animals with plant-based alternatives.
Two years ago, the company launched a vegan, oat-based chocolate bar. To lower the threshold for consumers, this company’s plant-based candies are priced slightly below competitors’ gelatin-based products. Today, the company’s entire assortment is vegan, and the company is uniquely positioned as a provider of healthier-than-usual choices in its category. At the same time, the plant-based assortment means it avoids the greenhouse gas (GHG) emissions associated with meat and dairy production. Since 2020, all products are carbon neutral, enabled by vegan recipes and carbon offsetting initiatives. The company has seen continuous top-line growth since it switched to plant-based recipes; annual revenues went from about €150 million in 2014 to more than €250 million in 2021—an increase of 10 percent per year.
growth per year
10%
in 2021, from €150
million in 2014
€250 m
Vegan candy
Value at stake
Decarbonization of industrial manufacturing
The EU has set clear targets for manufacturers to reduce emissions; in Germany, industrial companies must cut GHG emissions in half by 2030 (relative to 1990 levels). In addition, customers are increasingly demanding products manufactured with small carbon footprints. The bulk of GHG emissions associated with manufacturing occurs as part of the production of raw materials. Because of their high share of total emissions, these emissions are a natural place for manufacturers to focus their decarbonization efforts. At the same time, decarbonizing preproduction activities is particularly challenging because they are not under the direct control of manufacturers. A leading manufacturer of industrial materials launched a pilot effort to decarbonize the production of certain products— and it was a success.
Decarbonization of industrial manufacturing
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Value at stake
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Vegan candy
Decarbonization of industrial manufacturing
Value at stake
The company set out to quantify the current emissions and decarbonization potential associated with each of its products. It turned out that the upstream GHG emissions associated with all the products in the pilot effort could almost entirely be abated at low cost—for example, by increasing the share of power derived from renewable energy sources, changing the design of the products to include more green materials, and improving circularity. In effect, the company will be able to offer more products that have a low GHG footprint.
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