This is a retailer’s current network in a local market.
Source: OMNI by McKinsey
Some touchpoints add value to the network, whereas others reduce value.
In areas where potential sales exceed actual sales, retailers should consider opening new stores.
In oversaturated areas, the retailer should rebalance its network.
In underexploited areas, the retailer should fine-tune its touchpoints.
This is the retailer’s optimized network.
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Sample market,
illustrative
Sample market,
illustrative
Sample market,
illustrative
Sample market,
illustrative
Sample market,
illustrative
Sample market,
illustrative