Asia’s consumers will be at the forefront of global consumption growth in the next decade.
¹Asia-Pacific; includes Australia and New Zealand.
²Households with annual income >$22,000, purchasing power parity in 2011 international dollars.
Source: McKinsey CityScope v4.0; McKinsey Global Payments Map; McKinsey Global Institute analysis
Consumption growth, 2020–30
Upper-middle income and above households,² % share
Number of B2C and C2C transactions, offline and online, 2025, % share
16
16
15
Rest of world
North America
Europe
Asia¹
54
2.0
4.7
2.7
9.5
11
25
14
34
20
16
30
55
16
9
19
$ trillion
50
% share
2010
2030
$ trillion
% share
$ trillion
% share
2010
2010
2030
2030
