Three archetypes for adopting gen AI tools
Description:
Companies build their own bespoke foundation models.
Example:
Maker use cases can assist pharmaceutical companies, using foundation models to help lab scientists find and test new and better drug candidates more quickly.
Taker
Shaper
Maker
Description:
Companies integrate available foundation models with proprietary data for more customized results.
Example:
Shaper use cases can provide recommendations to sales reps for upselling customers by connecting gen AI tools to customer-relationship- management systems, financial systems, and customer behavior histories.
Description:
Companies use preexisting tools and models, often via APIs and subscription services, with little or no customization.
Example:
Taker use cases can help real estate customers sift through property options to find the most promising one,
write code for developers, and summarize investor transcripts for financial-services teams.
Click through to explore archetypes
Maker
Shaper
Taker
Image description: A chart showing three archetypes for for adopting gen AI tools: taker, shaper, and maker. Click through to learn more. End of image description.