Trade agreements
VECTOR industry examples
Vision: French luxury giant LVMH is built on core brands that are both ancient and thriving and whose heritage is deeply rooted in the company’s identity.
Employees: Netflix fosters a workforce culture that favors people over processes and empowers its employees to make decisions for their parts of the business.
Culture: Microsoft’s superpower is a growth mindset, one that fosters a culture of not just experimentation but also empathy—learning from every perspective.
Technology: ASML’s superpower is technology leadership, which allows the company to align with industry leaders and make critical acquisitions.
Organization: Novo Nordisk’s unique ownership structure enables the company to take a long-term view on R&D investments while avoiding market fluctuations.
Routines: Managers at Amazon rely on a common set of routines that drive business operations, enabling the company to scale without compromising performance.
Ten key value drivers to explore in response to geopolitics
Trade and economics
Domestic industrial policies
Tariffs and other trade barriers
Domestic environmental, labor, and immigration policies
Import and export controls
Technology, intellectual property, and cybersecurity controls
Conflict
Multilateral cooperation and alliances
Sanctions, embargoes, and restricted lists
Foreign investment restrictions
Security