¹Ratio of triple-play companies that answered “strongly agree” vs other companies that answered “strongly agree.”
Personalized experiences are defined at a granular level based on demographics, attitudes, and context.
Personalized experiences are a core part of our customer experience.
We continuously track return-on-ad-spend (ROAS) and reallocate spend for efficiency.
We prioritize using an agile content model to enable personalized content creation.
Infuse creativity with analytics
Ratio of triple-play companies vs others¹
Companies that utilize the growth triple play infuse creativity with analytics at much higher rates than those who don’t.
1.6×
1.7×
2.5×
2.5×
Triple-play companies
Others
Growth rate
Sample size
1×
