How it works
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Marginal Abatement Cost Curve (MACC) is a critical analysis to understand options of decarbonization levers for your company, with business case and abatement potential. With the tool's tailored MACC dashboard, you can easily prioritize the most cost-effective levers for you
In this example, the tool has identified an Industrial lever with an abatement potential of 120tCO2e at a cost of -750USD/tCO2e, which makes it an attractive initiative to prioritize for near-term decarbonization.
The Data Inputs option allows you to import additional data into your existing pipeline (e.g., from Excel spreadsheets or new cloud locations).
Welcome to Catalyst Zero
Catalyst Zero is a proprietary McKinsey tool that helps your company accelerate its decarbonization journey and achieve its net-zero targets.
Baseline
After the menu of options has been examined, next, a company will need to establish a concrete plan and sequence levers into a feasible pathway. Decarbonization pathways are scenarios designed to monitor your company’s emisisons overtime, incorporating your selected decarbonization levers
Via the Control Panel, you can select one or multiple levers to see their individual or cumulative effect on your current decarbonization pathway.
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The bars on the MACC chart represent the decarbonization levers relevant to your company based on your emissions data. Each bar’s width represents the abatement potential (x-axis), while the height represents the cost (y-axis).
Pathways
The Baseline dashboard visualizes your current emissions data, which it pulls directly from your company's systems via an automated data pipeline (e.g., company ERP systems, cloud storage, and data lakes).
The tool offers severals methods for filtering, segmenting, and changing the granularity level of your emissions data.
MACC
You can also visualize your own emissions pathway and compare BAU against the target scenario. Using the tool's suggested levers, your company can optimize its costs and track its target level of decarbonization.
To precisely measure your carbon emission baseline and abatement potential, you can leverage the Catalyst Zero Factor Library, an extensive decarbonization lever database with 750+ materials' value chain digital twin. The database is developed and maintained by over 600 McKinsey experts.
Factor Library