This article was a collaboration between Kimberly Henderson (partner in McKinsey’s Washington, DC, office and leader of the research effort underpinning this article), Dickon Pinner (senior partner in the San Francisco office and global leader of McKinsey’s Sustainability Practice), Matt Rogers (senior partner in the San Francisco office and North American leader of McKinsey’s Sustainability Practice), Bram Smeets (associate partner in the Amsterdam office), Christer Tryggestad (senior partner
in the Oslo office), and Daniela Vargas (consultant in the Mexico City office).
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