Technology blueprint for personalization at scale
Data Improving data collection and analysis can help marketers gain deeper insights into customer behaviors and preferences.
Decisioning Companies can use AI models to refresh their decision engines and develop more robust campaign targeting.
Design Gen AI can help with building creative assets, handling versioning, and formatting content across devices and platforms.
Distribution Achieving true, real-time personalization requires sophisticated architecture to deliver messages and experiences across consumer channels.
Dashboard Comprehensive, cross-channel metrics that inform performance of personalization efforts and consumer engagement are essential.
